James Trocme

Director

Seasoned professional with global cross-cultural and industry experience in product management, product engineering and development, FinTech, banking automation, payments technologies, software, services, security, fraud risk management. He brings decades of experience in competitive and market intelligence for business development.

Ivan Schwartz

Managing Director

Founder & CEO Ivan has over 20 years’ experience in direct marketing and loyalty programs across a wide variety of sectors, with over $1billion transacted on previous AdvantageCard platform. Ivan brings his extensive relationship marketing and general management experience to the business.

Joni Ekovich

Chief Marketing Officer

Experienced Marketing Brand Manager with proven track record of building successful brands and shaping high caliber teams. Creative thinker, capable in contextual brand integration, fostering innovation.

Justine Cruz

Operations Manager

Versatile Project Manager with a solid background in marketing, sales, and operations, known for successfully leading cross- functional teams through creative and technical projects.

Andrew Goldstein

Loyalty Consultant

Andrew is a CRM and loyalty strategist who helps organisations drive customer lifetime value, retention and profitable growth, with leadership experience spanning THE ICONIC, MYER, Priceline, ANZ and Qatar Airways. He combines executive-level strategy with hands-on execution across CRM transformation, loyalty proposition design and customer profitability, and is a vocal thought leader on measuring CRM success through incremental growth rather than vanity metrics. He's open to conversations with businesses looking to build or accelerate their CRM capability.

Adam Posner

Loyalty Consultant

Adam is the founder of The Point of Loyalty, bringing 19 years of specialist expertise helping brands build loyalty programs that are customer-sensitive, organisationally committed, and commercially real. Since 2007 he's advised major brands including Accor Hotels, Bupa, Mastercard, Officeworks, Toyota and Westpac Group, and since 2013 has authored 19 independent "For Love or Money™" consumer research studies on loyalty in Australia and New Zealand. He's also a speaker and creator of the vlogcast "What's the Point of Loyalty?", known for his strategic, evidence-based approach to program design, customer value segmentation and profitability.

Max Savransky

Loyalty Consultant

Max is a customer engagement and loyalty expert with 17 years of experience developing strategies that drive customer satisfaction, retention and revenue growth. A strategic thinker with strong business acumen, he partners with cross-functional teams to translate customer needs into initiatives aligned with organisational goals, using performance data to continuously refine execution. He is co-author of "Loyalty Programs: The Complete Guide" and presents the Loyalty Programs Masterclass run in conjunction with ADMA.