Leadership
James Trocme
DirectorSeasoned professional with global cross-cultural and industry experience in product management, product engineering and development, FinTech, banking automation, payments technologies, software, services, security, fraud risk management. He brings decades of experience in competitive and market intelligence for business development.
Ivan Schwartz
Managing DirectorFounder & CEO Ivan has over 20 years’ experience in direct marketing and loyalty programs across a wide variety of sectors, with over $1billion transacted on previous AdvantageCard platform. Ivan brings his extensive relationship marketing and general management experience to the business.
Joni Ekovich
Chief Marketing OfficerExperienced Marketing Brand Manager with proven track record of building successful brands and shaping high caliber teams. Creative thinker, capable in contextual brand integration, fostering innovation.
Justine Cruz
Operations ManagerVersatile Project Manager with a solid background in marketing, sales, and operations, known for successfully leading cross- functional teams through creative and technical projects.
Shawn Allaway
Chief Growth Officer - USA/CAShawn Allaway brings more than 20 years of experience building and scaling enterprise sales organizations across B2B SaaS, cloud infrastructure, and managed services, including taking one to over $400M in revenue, in settings from founder-led startups to public companies. As a CPA, he ties growth decisions to revenue, margin, and long-term value, and he is known for building accountable, high-performing teams.
Gunjan Kumar
Chief Growth Officer - APACGunjan brings more than 26 years of experience across loyalty, payments, fintech, and digital transformation, and has helped airlines, banks, retailers, and payment networks across APAC, MEA, Europe, and emerging markets build scalable customer engagement and new revenue streams. Passionate about the intersection of loyalty and payments, Gunjan specialises in merchant-funded offer ecosystems, card-linked solutions, and strategic partnerships that turn traditional points programs into connected ecosystems with measurable commercial outcomes.
Loyalty Consultants
Andrew Goldstein
Loyalty ConsultantAndrew is a CRM and loyalty strategist who helps organisations drive customer lifetime value, retention and profitable growth, with leadership experience spanning THE ICONIC, MYER, Priceline, ANZ and Qatar Airways. He combines executive-level strategy with hands-on execution across CRM transformation, loyalty proposition design and customer profitability, and is a vocal thought leader on measuring CRM success through incremental growth rather than vanity metrics. He's open to conversations with businesses looking to build or accelerate their CRM capability.
Adam Posner
Loyalty ConsultantAdam is the founder of The Point of Loyalty, bringing 19 years of specialist expertise helping brands build loyalty programs that are customer-sensitive, organisationally committed, and commercially real. Since 2007 he's advised major brands including Accor Hotels, Bupa, Mastercard, Officeworks, Toyota and Westpac Group, and since 2013 has authored 19 independent "For Love or Money™" consumer research studies on loyalty in Australia and New Zealand. He's also a speaker and creator of the vlogcast "What's the Point of Loyalty?", known for his strategic, evidence-based approach to program design, customer value segmentation and profitability.
Max Savransky
Loyalty ConsultantMax is a customer engagement and loyalty expert with 17 years of experience developing strategies that drive customer satisfaction, retention and revenue growth. A strategic thinker with strong business acumen, he partners with cross-functional teams to translate customer needs into initiatives aligned with organisational goals, using performance data to continuously refine execution. He is co-author of "Loyalty Programs: The Complete Guide" and presents the Loyalty Programs Masterclass run in conjunction with ADMA.